2019 saw a lot of healthy competition among live streaming channels. A report by Streamlabs and Newzoo clears the picture about the best streaming platform in 2019. Twitch continues to lead the market with around 75% market share in terms of hours watched but also registered an overall decline. Other channels, such as YouTube Gaming Live and Mixer are way behind with YouTube Gaming Live around 22% and Mixer market share about 2.7%. But individually seen, YouTube Gaming Live has made good progress showing more than 45% increase in the number of hours watched during the last year. It also saw a rise in hours streamed watched, and in concurrent viewership. Mixer is almost on a level with Twitch in terms of the unique channels streamed. The number of hours watched and streamed in Mixer has also increased more than two times in 2019 as against 2018.
Many streamers were seen changing channels in Q3. Ninja announced his decision to stream only on Mixer and Jack ‘CouRageJD’ Dunlop also decided to stream only on YouTube Gaming Live. Jeremy Wang left Twitch to stream only on faceBook Gaming.
Best streaming platform performed in Q4(2019):
- Hours watched: There was a decrease in the number of hours watched on Twitch in Q4 as compared to Q3. But in comparison to the number of hours viewed in 2018, the number has increased in 2019 by more than 10%.
- Average Concurrent Viewers (CCV): Since Q3, 2018, the average CCV has decreased on Twitch by around 9%. But, compared to 2018, the average CCV has increased.
- Unique Channels streaming: As compared to Q1, the number of unique channels streaming on Twitch has decreased by more than 30%.
- Hours streamed: As compared to Q2 in 2018, the number of hours streamed in Twitch has decreased significantly. But the number of hours streamed in 2019 is comparatively better than in 2018.
- Hours watched: The number of hours watched increased by more than 45% in Q4 as compared to Q1.
- Hours streamed: The number of hours has not shown any decline and has been stable in 2019.
- Average Concurrent Viewers: It was the sole channel that recorded an increase in CCV in Q4. The increase was nearly 34%.
- Unique Channels: Even though there has been a decline in the number of unique channels streaming, the number of unique channels streamed increased by nearly 5% compared to 2018.
- Average viewers: The number of average viewers showed an increase of around 20% since 2018.
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- Hours watched: The number of hours viewed saw a decline of around 8% from Q3. But compared to 2018, the number of hours watched has increased two times.
- Hours Streamed: The number of hours streamed in Q3 had doubled but in Q4, the number of hours showed a decrease of nearly 13%. But compared to 2018 when just around 35 million hours were streamed, the number of hours streamed in 2019 was more, that is, approximately 80 million hours.
- Unique Channels: Q4 saw the number of unique channels streaming to Mixer decrease by around 7% as compared to Q3. Bur compared to 2018, the number of unique channels streaming saw more than a 75% increase.
- Average Concurrent Viewers: As compared to Q3, the average CCV showed a decrease. But in comparison to 2018, there was more than a 50% increase in the average CCV.
- Average viewers: Compared to Q3, the average viewers per channel showed an increase of nearly 7.5% in Q4.
- Facebook Gaming Live:
The data for Facebook Gaming Live was not available for the report, but a closer study of the trends can be studied with the help of Stream Labs data.
- As per the Stream Labs data, the number of live streams broadcast to Facebook Gaming in 2019 saw an increase of nearly four times in Q4 as compared to Q1.
- The number of total hours streamed also increased by nearly 300% in Q4 as compared to Q1.
- Reputed streamers such as Disguised Toast and Zero switched to Facebook Gaming late in 2019, and that added to the increase.
Most watched publishers in 2019 across all platforms: Riot Games was the leader in terms of the most-watched content. Epic Games was a little behind by around 25 million hours. The total hours watched for Riot Games showed an increase in Q4 by about 17% as compared to Q1. The total hours decreased for Epic Games by approximately 28% in Q4 as against Q1.
From the report, it is seen that:
- Twitch, even though still the leader, has seen a reduction in the numbers in 2019.
- YouTube Gaming Live made good progress in Q4 with respect to the number of hours watched. It recorded an increase in the number of hours watched, concurrent viewership, and hours streamed.
- Mixer has also improved in terms of the number of hours watched and streamed as compared to 2018.
- Mixer is way ahead of YouTube Gaming as far as the number of unique channels is concerned.
- Riot Games is miles ahead of Epic Games and became the most-watched publisher on all platforms last year.
- There was a decline of almost 30% in the amount of Fortnite content watched in 2019.
Twitch continues its position at the top among the live streaming platforms. It remains to be seen if YouTube Gaming live, Facebook Gaming Live, and Mixer, are able to make more progress in 2020 and match up to Twitch.